Most sales are lost to silence, not rejection. Sequences send the right follow-up at the right time — manual drafts you approve, or fully automated drips like a 30/14/7/1-day renewal reminder — so every lead is nurtured without you lifting a finger.

Define a sequence once and it runs for every enrolled lead — no more "I forgot to follow up".
Choose Automated drips that send on their own, or Manual steps your team approves before sending. Same builder, your call.
Schedule steps by delay — for example a 30/14/7/1-day renewal sequence, or a 3-touch cart-recovery flow.
Auto-enroll leads from a tag, a Lead Gen Page or a Landing Page so the right people enter the right flow.
Add steps, write messages, and set the delay between each.
Decide whether steps send automatically or wait for an agent's approval.
Add contacts by tag, by page, or manually.
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